If you’re new here, I’m the auction guy you probably saw on Insta YouTube or X. You may have downloaded my Auction Starter Guide with the lists of all the auction sites and tips on getting started.
Thanks for being here Reader. Let's get right into it.
The first Apple products I bought for resale were laser printers.
Why did I buy them?
Because it was the only deal I could find.
Laser printers were boring, and they were ignored.
What I learned changed the trajectory of my life.
It turns out that selling boring products can make you rich.
I was so excited. I was also so inexperienced.
Nobody wanted my laser printers. No matter how much I lowered the price.
Then, I noticed something strange. The logic boards inside the printers were selling for more than I was trying to sell my entire printer.
What?
I had just learned a crucial lesson about the parts being more valuable than the whole.
I changed the way I listed the printers for sale:
Before: Apple Laser Printer: $899
After: Apple Laser Printer Logic Board: $799
Apple Laser Printer “Engine”: $499
I sold all those laser printer logic boards within a few days, and the engines sold quickly after that.
I used this strategy to generate millions in sales and employ hundreds of people over the next 20 years.
Looking at things from a different, unconventional angle can make you rich.
What can you do differently that others are ignoring?
But wait, there's more.
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Here’s another example:
Everyone wants to cherry-pick the best inventory when buying to resell.
This is a typical conversation when someone is sourcing inventory. We will use cell phones as an example:
“Hi Bob, I’m looking for large quantities of iPhones to buy for resale. Can you help me?”
Bob’s response: “Yes, but for every iPhone you buy, you’ll have to take 10 no-name brand Android phones.”
“That doesn’t work for me. I just want to sell iPhones.”
Bob’s response: Goodbye.
Popular and profitable products are always in demand. That’s one of the reasons why I steer you to boring products that others ignore.
If I were speaking to Bob and wanted to start a relationship with him, here’s what I’d say:
“Hi Bob, what products do you have in stock that you are having trouble selling?”
In other words, “sell me your garbage.”
What you are looking for is a profitable, long-term relationship. Not instant profits.
Build a Credibility Funnel with Bob first.
Buy his garbage and hope you can at least get your investment back. If you can’t, that’s the tuition you’ll pay for the relationship.
Once Bob knows you better and you have paid for a few deals, start asking him to see his other inventory lists.
Do this slowly. Don’t push.
Invert the relationship. Become a resource for Bob. Find out what he needs. Maybe you can help him find the inventory he’s looking for.
Don’t be like everyone else.
~ Shannon Jean
