21 DAYS AGO • 2 MIN READ

🏴‍☠️ I sold $101K in NFL gear but it almost broke me

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.

Unconventional Entrepreneur

Shannon Jean

If you’re new here, I’m the auction guy you probably saw on Insta YouTube or X. You may have downloaded my Auction Starter Guide with the lists of all the auction sites and tips on getting started.

Thanks for being here. Let's get right into it.


This week, we’re talking about Live Selling.

Why?

Because Live Selling is on FIRE!

And it’s an amazing solution to the volume problem I have dealt with for decades.

Here’s an example:

I bought 18,067 pieces of NFL-licensed apparel for $28,287 and sold it for $101,730.

But it took SO LONG to get through it all.

  • Sorting
  • Labeling
  • Photos (8-16 pics per item)
  • Listing creation

For over 18,000 items!

Live selling solves this problem by allowing you to begin selling your volume inventory as soon as you receive it.

And something else amazing?

We are finding that most of our Live Selling customers are other RESELLERS!

These are people who you can use to build a vast network of buyers who want the volume inventory our Reseller Mastermind members have access to.

What a time to be alive!

Don’t take my word for it. 👇

Live Selling Is Exploding.

Are You In?

The window is open right now. Here's why you should care.

Here's the deal: People are making real money selling stuff live on their phones. Not influencer money. Not "build a following for 3 years" money. We're talking regular resellers pulling $400 profit in 90 minutes, moms doing $7K/month on two shows a week, and sellers hitting $200K+ in their first year.

Whatnot just hit $8 billion in total sales last year. They raised $225 million in new funding. The app is sitting in the top 10 on the App Store. And TikTok just launched live auctions two weeks ago. If this sounds like Amazon FBA in 2015 or eBay in 2005, that's because it kind of is.

The sellers who figure this out now are going to own the next wave. Simple as that.

We brought in Kip Roland, who built a $200K+ Whatnot business from scratch in under a year, to walk our Mastermind through his entire playbook. The stuff he shared, elevator pitches, thumbnail strategy, show formats, audience growth hacks, it's the kind of knowledge that takes most people a year of trial and error to figure out.

We packaged all of it into our Live Selling Academy inside the Mastermind.

JOIN THE LIVE SELLING ACADEMY

Weekly meetups. Sourcing deals. Raid trains. A quick-start guide
that'll save you a month of mistakes. Real community, real results.

Thanks for hanging out with me for a few minutes. Make it a profitable week!

~ Shannon Jean

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.