ABOUT 2 MONTHS AGO • 1 MIN READ

🏴‍☠️ Why do we work?

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.

Unconventional Entrepreneur

Shannon Jean

I love a campfire. Some of the best times of my life have been spent sitting around the campfire with family and friends.

There’s no better place for storytelling, connection, laughs, and memory building than a warm fire on a cool night.

A campfire is also a magnet.

A magnet that I have used during my adult life to pull me forward. To lift me up when the daily grind weighed me down.

Campfire is a beacon for me – what I am working towards.

Always.

As I build new things and try new experiments, I am always thinking: this will make a great story around the campfire.

Or:

This is going to be so successful that I am going to buy a new property where we can have amazing campfires.

Like the campfire we had last weekend at RiverSong.

It took me 5 years to build the campfire in the photo above. It began with a meeting with a government official and a series of questions. You can read about that experiment.

We all need a metaphor like that. Something that reminds us why we’re doing the hard things. Something that cuts through the noise when the hustle gets loud.

Your version might not involve a campfire. It could be a house full of rescued dogs. A studio where you make music. A surfboard. A family dinner table. A plane ticket with no return date.

Whatever it is, it should do two things:

  • Pull you forward (more than your to-do list pushes you)
  • Help you filter out the junk (because not everything is worth your time).

So, here’s my challenge to you this week:

What’s your campfire?

What’s the image in your head that makes the grind worth it?

Figure that out, and suddenly, your business becomes the engine—not the destination.

Have a profitable week!

~ Shannon

PS:

We’re almost to 700 members in my $5 Reseller Mastermind! Will you be member number 700? If you are ready to create an evergreen revenue stream and create an uncommon life, join us!

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.