In this edition of the UE:
Don’t sell – Present the opportunity.
Mastermind Minute
Overcoming Fear
One of the best ways to get help (and make money) is to lean into what you don’t know.
Here’s what I mean by this: I don’t really like to sell. I can’t stand trying to convince someone to buy from me, or that there’s value in what I am selling.
I want them to either see the value and buy or move on.
One way to do this is to invert the focus and discuss the opportunity rather than the sale.
This is where not knowing can be so helpful.
Asking “I have an opportunity, but I don’t know much about the (market, product, business, etc), can open doors and lead to long-term relationships that make you rich."
Why?
Because most people want to help others, especially when you approach them as a novice.
You are leveraging the natural human tendency for someone to want to share their knowledge to help others.
This novice outlook also removes the sales pressure. You are not approaching someone trying to sell; you are asking for information.
Ideally, what you want to happen is that the person sharing knowledge with you sees the opportunity and they say something like, “I would buy that product at this price.”
Try this tactic and let me know how it works for you. The key is to test it BEFORE you buy the product that you want to sell.
Use what you learn to determine a buy and sell price, and hopefully, attract a customer who sees the value and wants what you are selling.
Mastermind Minute
We hit 619 members in the Reseller Mastermind! The connections being made and idea sharing have become one of the best parts of my day when I log in.
Mike recently shared how he is using AI to help him decide where the best venue to sell plumbing parts:
Let’s go!
This is the kind of valuable information that is being shared each day.
We have an upcoming AMA with the B-Stock team, and I will be hosting an eBay workshop later this month. Join us if you want to break out of the system and become independent.
Everyone battles fear. Everyone.
One thing I know to be true:
The fear of failure is far worse than actually failing.
Failure gives you data. Fear gives you excuses.
I expanded on this topic during a recent episode of the Business Brain podcast.
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Have a productive and profitable week!
~ Shannon