If you’re new here, I’m the auction guy you probably saw on Insta YouTube or X. You may have downloaded my Auction Starter Guide with the lists of all the auction sites and tips on getting started.
Thanks for being here Reader. Let's get right into it.
“The work reveals itself to you as you do it.” - Rick Rubin
I believe in the power of action so much that I’ve learned to reduce analysis paralysis by making myself build in public quickly.
Succeed or fail, I’m going to learn something.
Two months ago, I launched the Reseller Rocket as an experiment. And the first thing I did was tell everyone in our Reseller Mastermind.
This is a snapshot of a video I made, talking about how I wanted to try this experiment.
I had a sense that some members wanted more. Because I felt that I wanted more.
More time with individual members
More wins, more problems to solve
More interaction with higher-level members
So, I thought about creating a cohort, a small group of highly motivated Resellers who wanted more.
But I had never created a cohort before.
And I had the usual concerns:
- Would anyone join?
- Could I add enough value?
- Did I have enough time?
- What should it cost?
You know, the stuff that usually slows us down and stops us in our tracks.
Instead of thinking about it for months and stressing over every detail, I just launched a signup form and started gathering feedback.
And I learned that indeed there was interest. That I was not the only one who wanted more.
The Reseller Rocket launched in March with a small group of 15 Entrepreneurs. We have regular group calls, a Slack workspace with daily check-ins, and much more.
And I love it.
- This week, one member hit $7,000 in sales.
- Another automated their sourcing research.
- Someone built an AI catalog, and the whole group jumped in to improve it.
- We dropped a brand-new training program worth $497 that's free for Rocketeers.
- Tactics are being shared and implemented, wins are being celebrated, and problems are being solved.
The Rocket Cohort is filled with builders.
And they're helping each other take off. 🚀
Each week, I create a summary of what’s happening in the Rocket Cohort. This week, the summary impressed me so much that I wanted to share it with you.
I’ve removed the names of the Rocket Cohort members to protect their privacy.
I invite you to read the summary below. I hope it excites you as much as it did me.
And if you want to get on the waitlist for Reseller Rocket 2, you can do that here.
I don’t have a firm launch date for RR2 yet, but it will be soon. I’m ready to push beyond the limits and help another group of builders take off.
Have a profitable week and cheers to your success, however you define it.
~ Shannon Jean
Here’s the summary I mentioned:
RESELLER ROCKET (Weekly Recap)
A look inside what our cohort members are building, learning, and winning this week (May 9 – May 15, 2026).
Hey Rocketeers! 🚀
What a week! The energy in the group has been incredible. We had major product announcements, members crushing it with sales, and some really smart conversations about scaling and systems. Here’s a peek inside the Reseller Rocket community this week.
🎉 BIG ANNOUNCEMENT: LIVE SELLING UNLOCKED
This week, I gave all Rocketeers free early access to our brand-new training program, Live Selling Unlocked. This is a $497 program that we’ve been building for months, and it’s included in the Rocket membership at no extra cost. The program goes live publicly next week, but our cohort members got a head start.
🏆 WIN OF THE WEEK
One of our members is on track for a $7,000 month in May and just upgraded to a 10x20 storage unit because demand has been so high. He credits advice from fellow cohort members for helping him level up his rug reselling game.
He also built a customer-facing product catalog using AI so buyers can browse his inventory before meeting in person. The group loved it and jumped in with feedback to make it even better. On top of that, he had a call with B-Stock and they’re now looking at creating new vendor partnerships in his region. This is what happens when you take action and leverage the community.
🔥 HOT CONVERSATIONS THIS WEEK
- Managing FBM Message Overload: A member asked the group for advice on handling a flood of Facebook Marketplace responses after implementing strategies from the cohort. The group brainstormed solutions: text shortcuts with a link to a product catalog, setting specific pickup times, and automating initial replies. Another member pointed out that an overwhelming response could also signal that pricing is too low a great problem to have!
- The Highly Responsive Badge: One member asked about getting the “highly responsive” badge on FBM. A top seller in the group shared his secret: a custom notification sound for Marketplace messages so he never misses one. Speed is everything serious buyers won’t wait around.
- Automated Buy Offers on eBay: A member discovered that major brands have automated buy offers for certain product categories on eBay. List the product and you get an offer within a minute. Others chimed in with sourcing tips for finding these products at auction sites. This is the kind of intel the group uncovers together.
- Research and Data Scraping: Members discussed the best way to research what sells locally on FBM. Shannon dropped a tutorial video on scraping data from Facebook. Another member shared his full research process, including tools and pricing strategies. Knowledge sharing like this is what makes the cohort so powerful.
📊 MEMBER SPOTLIGHTS
- Member A: Built an automated auction scanning script that cuts manual research from over an hour to just 10 minutes. Sold a large item to free up storage space. Now at 200+ eBay reviews with a 99.5% positive rating. Proactively setting up peer-to-peer calls with other members to learn sourcing methods.
- Member B: Building a custom mega product display setup, doing inventory, and taking product photos. Excited to try live selling after early access to the new training program. Also researching tools for collecting customer reviews.
- Member C: Posted accountability action items: complete 20 cross-listed items, finish a workshop outline, and set up a new live selling channel. Exploring coaching opportunities and had a productive 1:1 strategy call with Shannon.
- Member D: Building a custom operations app to streamline his reselling workflow. Plans to schedule a 1:1 with Shannon to discuss scaling. Focusing on monetizing existing inventory before reinvesting in new purchases.
- Member E: Shared an article about the state of newsletters in 2026, sparking ideas for members thinking about building email lists and buyer newsletters.
📚 NEW RESOURCES DROPPED THIS WEEK
- Trust Triangle Negotiation Guide (PDF): Tactics and tips for negotiating with larger buyers and wholesalers. Timely as several members are exploring wholesale and bulk deals.
- Facebook Data Scraping Tutorial: A video walkthrough for using tools to scrape and analyze FBM data for product research.
- Live Selling Unlocked: Full training program ($497 value) included in the Rocket membership. Early access for cohort members.
📊 COMMUNITY PULSE
- Active Members This Week: 12+ members actively posting, sharing, and supporting each other
- Most Engaged Thread: AI-powered product catalog strategy (11 replies)
- Threads with 3+ Replies: 6 active discussion threads this week
- Hottest Topics: Live selling, FBM response management, product research methods, and display setups
📅 COMING UP
Group call on 5/21 at 10 AM PT
🚀 WANT IN?
This is what happens inside Reseller Rocket every single week. Real resellers helping each other source smarter, sell faster, and build real businesses. If you’re ready to stop going it alone and start building with a community that actually shows up, Reseller Rocket Cohort 2 is coming soon.
Get on the waitlist!
Keep pushing, keep listing, keep winning. You’re building something real.
~ Shannon & the Reseller Rocket Team
